Top 5 Play Pass Games in New Zealand: Q3 2025 Performance

In the third quarter of 2025, New Zealand's Play Pass games market saw intriguing trends among the top-performing apps. These insights, sourced from Sensor Tower, provide a snapshot of the market's dynamics.

Sudoku.com - Number Games showed a steady climb in weekly revenue, peaking at around $115 toward the end of September. Downloads, however, experienced a decline from 969K in early July to 613K by the end of the quarter. Active users saw a significant increase, rising from 20.8K to 27.9K.

Hungry Shark Evolution experienced fluctuations in revenue, with a peak of $238 in late June, before settling around $175 by the quarter's end. Downloads remained relatively stable, hovering around 500K to 700K. Active users saw a slight increase overall, from 9.1K to 8.6K over the quarter.

Pixel Art － Color by Number experienced varied revenue trends, hitting a high of $190 in mid-September. Downloads and active users were more stable, with downloads increasing towards the end of the quarter, reaching 444K, while active users fluctuated around 8.9K.

Beach Buggy Racing had a stable revenue trend, peaking at $111 in late June. Downloads were consistent, with a slight increase towards the end of September. Active users remained steady, ending the quarter with around 1.7K.

Jigsaw Puzzles - Puzzle Games saw a dip in revenue mid-quarter but recovered to $68 by the end. Downloads decreased from 495K to 305K, while active users remained consistent, closing the quarter at 2.2K.

For more detailed insights and trends, visit Sensor Tower's platform.